PUBLISHERS OF ARCHITECTURE, ART, DESIGN & PHOTOGRAPHY

The Tennessee Valley Authority: Design and Persuasion

Design and Persuasion

Tim Culvahouse 

 

$40.00

The Tennessee Valley Authority: Design and Persuasion, edited by Tim Culvahouse, recovers this history in a thoroughly enlightening story, in essays addressing all scales of the project, from the grand remaking of the territorial landscape, to the iconic structures of the thirty-four dams, to the detailing of the machines and the graphic design of the PR campaign posters.

Specifications

SKU:
90619
Size: 
7.5" x 10.25", portrait
Pages: 
144
Binding: 
Hardcover
Publication date: 
Spring 2016
ISBN: 
978-1-56898-684-5
Weight: 
1.6 lbs
Rights world: 
Available

Contributors: Richard Barnes, Jennifer Bloomer, Steven Heller, Barry M. Katz, Christine Macy, Todd Smith, Jane Wolff, and Howard H. Baker, Jr.

Overview: 

The Tennessee Valley Authority, or TVA, was chartered by Congress in 1933 with purpose of bettering the lives of the poorest population of the United States residing in the watershed of the Tennessee River, an area woven through seven states. This infrastructural project with social purpose set out to control floods, improve navigability, reforest hills, advance agriculture, foment industry, and create electrical power and progress for a population living largely in rural isolation. What is not generally known is the degree to which design was the protagonist that propelled the TVA’s success. The Tennessee Valley Authority: Design and Persuasion, edited by Tim Culvahouse, recovers this history in a thoroughly enlightening story, in essays addressing all scales of the project, from the grand remaking of the territorial landscape, to the iconic structures of the thirty-four dams, to the detailing of the machines and the graphic design of the PR campaign posters.

About the author: 

Tim Culvahouse, FAIA is Editor-at-Large for the AIA California Council. He has taught at RISD, California College of the Arts, Tulane University, Carleton University (Ottawa), and UC Berkeley, and has written for a wide range of publications.